TechCrunch are reporting news that Google are now featuring 6 second previews of Video Content at the top of Search results. This is a major game changer for organisations that rely on 1st page visibility on the Big G. Search savvy companies will need to focus more on video content generally now, so good news for
Having moved one of our domains entirely to WordPress, we have recently spent some time at Evisible Towers assessing SEO plugins. Essentially our experiment was to decide whether the ubiquitous ‘Yoast’ or the old faithful ‘All in One SEO toolkit’ plugins best suited our needs. We leaned a lot about the differences between the two,
Google recently updated its Google Analytics platform with a new ‘User Explorer‘ feature. Available under the ‘Audiences’ tab, the feature provides individual session data apparently anonymised by the use of a Google assigned session ID. However, particularly where e-commerce tracking is available it seems possible to cross reference transaction data with the anonymous session id.