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Better SEO

A track record in Visibility

We have been posting about visibility successes we have achieved recently for our clients, but Visibility and SEO are disciplines that require sustained success so we have looked back at previous achievements to demonstrate our track record of success… A defining win for us and a client that we worked on for over 7 years…
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Hi Visibility Super Yachts

Who doesn’t love big boats? When our friends at Savvi Studio came to us for some help on a project they were working on for one of the World’s greatest Luxury Yacht builders we jumped at the opportunity. Savvi were building a new website for Moran Yachts and needed support with visibility across English and…
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Top Ranking CBD Oil…

CBD products are a growing retail sector, predicted to reach $20 Billion by 2024 with a significant part of the market for these products coming from online. Organic Search Engine listings for CBD are very competitive, particularly as many of the usual ad channels including Google Adwords and Facebook embargo any Cannabis related products from…
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Google 6 second Mobile Search Game Changer

TechCrunch are reporting news that Google are now featuring 6 second previews of Video Content at the top of Search results. This is a major game changer for organisations that rely on 1st page visibility on the Big G.  Search savvy companies will need to focus more on video content generally now, so good news for…
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Yoast is Toast?…

Having moved one of our domains entirely to WordPress, we have recently spent some time at Evisible Towers assessing SEO plugins. Essentially our experiment was to decide whether the ubiquitous ‘Yoast’ or the old faithful ‘All in One SEO toolkit’ plugins best suited our needs.  We leaned a lot about the differences between the two,…
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Google Analytics User Explorer – a privacy conflict?

Google recently updated its Google Analytics platform with a new ‘User Explorer‘ feature. Available under the ‘Audiences’ tab, the feature provides individual session data apparently anonymised by the use of a Google assigned session ID. However, particularly where e-commerce tracking is available it seems possible to cross reference transaction data with the anonymous session id.…
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Time to clean up that Murky past?

No more trawling whois to clean up inbound links, Google create a tool the allows you to disavow all those link farm skeletons from your inbound link profile’s murky past.   Back to blog / Back to Evisible

Making Email Searchable

Excellent article from Wired discussing the merits of considering Search Engines when designing your trade emails… Read the article Back to blog / Back to Evisible

Penguin rules

Excellent analysis of the latest so called ‘SEO killer‘ update from Google from Search Engine Watch, explores the apparent targeting of ‘Spammy’ back links with some common sense suggestions for compliance… Read the article Back to blog / Back to Evisible

HTTP not so S

New research from the École Polytechnique Fédérale de Lausanne discovers a vulnerability in HTTPS web encryption. Article from The Economist Back to blog / Back to Evisible