Protecting visibility during transition
Moving to a new website or media platform? Have you got a plan for the transition? how will your customers react? Will they be able to find you?
Moving to a new website or media platform is always an exciting time of transformation, a new look for your business, the promise of business growth, a sense of renewal and an opportunity to adjust your business’ tone of voice to the conversation that your customers are having.
However, as with any change there are big risks associated with updating your digital assets. Not least the risk to established search engine visibility, also loss of tracking assets and traffic data can mean that the ability to identify issues with the relaunch is significantly impeded.