PPC (Pay per Click) through Google Adwords or other popular Search Engines, delivers instant visibility against the key terms that you rely on to drive traffic to your site.
Advertising against relevant, highly competitive search terms can help where organic listings are either difficult to attain, or indeed where a strategy of SERP saturation is demanded, to achieve maximum share of voice.
However most commonly PPC works brilliantly where a particular targeted promotional message or call to action is needed, that is either time limited or otherwise not easily presented through the more permanent organic listings.
Informed targeting of high value search phrases and the presentation of an effective promotional message with a strong call to action is what drives successful PPC campaigns.
For our campaigns, detailed competitive intelligence informs meticulous configuration of campaign settings, highly targeted campaign segmentation, constant testing and re-testing of ad content, seeking out the most relevant and best performing key terms and presenting ads with the most persuasive call to action.
Experienced Campaign Management
Evisible have many years of experience managing PPC Advertising campaigns for clients from a wide range of sectors from Major Retail to Luxury Hotels and Boutique Clothing brands. Our managed PPC service includes…
Account set up and advanced configuration
Search and Display Networks
Key term research
Ad development and testing
Tracking, reporting and campaign optimisation