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Category: Analytics

Unpicking and re-stitching data:

Or, re-building a creaking data stack with GA and GTM… Our client, a leading international business who should remain anonymous, was about to be divested from its long-standing parent company. Over the many years our client had been part of a larger global corporation, with purchasing decisions and data policies often made for the whole…
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Hi Visibility Super Yachts

Who doesn’t love big boats? When our friends at Savvi Studio came to us for some help on a project they were working on for one of the World’s greatest Luxury Yacht builders we jumped at the opportunity. Savvi were building a new website for Moran Yachts and needed support with visibility across English and…
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Google Analytics User Explorer – a privacy conflict?

Google recently updated its Google Analytics platform with a new ‘User Explorer‘ feature. Available under the ‘Audiences’ tab, the feature provides individual session data apparently anonymised by the use of a Google assigned session ID. However, particularly where e-commerce tracking is available it seems possible to cross reference transaction data with the anonymous session id.…
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