Or, re-building a creaking data stack with GA and GTM… Our client, a leading international business who should remain anonymous, was about to be divested from its long-standing parent company. Over the many years our client had been part of a larger global corporation, with purchasing decisions and data policies often made for the whole…
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CBD products are a growing retail sector, predicted to reach $20 Billion by 2024 with a significant part of the market for these products coming from online. Organic Search Engine listings for CBD are very competitive, particularly as many of the usual ad channels including Google Adwords and Facebook embargo any Cannabis related products from…
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TechCrunch are reporting news that Google are now featuring 6 second previews of Video Content at the top of Search results. This is a major game changer for organisations that rely on 1st page visibility on the Big G. Search savvy companies will need to focus more on video content generally now, so good news for…
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GDPR? The Grateful Dead Peace Revolution? I hear you ask. No, not that, this GDPR is the EU’s General Data Protection Regulation. It comes in to force in May this Year and even though in the UK we will (Probably) be on the very eve of Brexiting the EU, these new laws around data protection…
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The amazing story of how Google’s Neural Machine Translation system (GNMT) invented its own language, in a matter of Weeks and without the intervention of human engineers, to help itself better translate from one human language to another… This is awesome stuff… read the article
Having moved one of our domains entirely to WordPress, we have recently spent some time at Evisible Towers assessing SEO plugins. Essentially our experiment was to decide whether the ubiquitous ‘Yoast’ or the old faithful ‘All in One SEO toolkit’ plugins best suited our needs. We leaned a lot about the differences between the two,…
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