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Google Analytics User Explorer – a privacy conflict?

Google recently updated its Google Analytics platform with a new ‘User Explorer‘ feature. Available under the ‘Audiences’ tab, the feature provides individual session data apparently anonymised by the use of a Google assigned session ID. However, particularly where e-commerce tracking is available it seems possible to cross reference transaction data with the anonymous session id.

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Making Email Searchable

Excellent article from Wired discussing the merits of considering Search Engines when designing your trade emails… Read the article Back to blog / Back to Evisible

CyberChimps