GDPR? The Grateful Dead Peace Revolution? I hear you ask. No, not that, this GDPR is the EU’s General Data Protection Regulation. It comes in to force in 2018 and even though in the UK we will (Probably) be on the very eve of Brexiting the EU, their new laws around data protection will have
Having moved one of our domains entirely to WordPress, we have recently spent some time at Evisible Towers assessing SEO plugins. Essentially our experiment was to decide whether the ubiquitous ‘Yoast’ or the old faithful ‘All in One SEO toolkit’ plugins best suited our needs. We leaned a lot about the differences between the two,
Google recently updated its Google Analytics platform with a new ‘User Explorer‘ feature. Available under the ‘Audiences’ tab, the feature provides individual session data apparently anonymised by the use of a Google assigned session ID. However, particularly where e-commerce tracking is available it seems possible to cross reference transaction data with the anonymous session id.