+44 (0) 2392 346659
hi@evisible.co.uk

Category: Analytics

Unpicking and re-stitching data:

Or, re-building a creaking data stack with GA and GTM… Our client, a leading international business who should remain anonymous, was about to be divested from its long-standing parent company. Over the many years our client had been part of a larger global corporation, with purchasing decisions and data policies often made for the whole…
Read more

Hi Visibility Super Yachts

Who doesn’t love big boats? When our friends at Savvi Studio came to us for some help on a project they were working on for one of the World’s greatest Luxury Yacht builders we jumped at the opportunity. Savvi were building a new website for Moran Yachts and needed support with visibility across English and…
Read more

Google Analytics User Explorer – a privacy conflict?

Google recently updated its Google Analytics platform with a new ‘User Explorer‘ feature. Available under the ‘Audiences’ tab, the feature provides individual session data apparently anonymised by the use of a Google assigned session ID. However, particularly where e-commerce tracking is available it seems possible to cross reference transaction data with the anonymous session id.…
Read more